Major Online Job Boards—Are They Worth It or Not?

While online job boards, such as Monster or CareerBuilder, should not be your first line of attack in finding a new job, or even your second, they can be one piece of your overall strategy. Major ways to use them include:

• Searching for jobs and applying to them on your own
• Searching for jobs and applying via their own “Apply Now” feature
• Posting your resume so it is searchable by recruiters and employers, or keeping it private to use only for applications
• Setting up job agents so you receive likely matches by email
• Reading advice articles and using other resource tools they offer, such as salary benchmarks
• Letting them broadcast your resume to recruiters

Whether you apply for jobs through the job board’s mechanism or not is your choice, but I recommend researching each company and seeing who may be in your network from the company before submitting an application. Leverage your connections to learn more about the job or the organization. Then write a targeted cover letter to accompany your resume.

Keeping your resume private makes sense if you still have a job. To protect your personal privacy, be sure your posted resume does not include your home address, email or phone number. You can set your account to make all or none of your contact information available to employers and recruiters.

If you are out of work, however, you can increase your chances of being found by making your resume public. It’s a passive strategy, but it occasionally works. Keep in mind that your online resume should have all the relevant key words for your skills and job goals so that recruiter searches will land on your name.

Job agents are great, especially if you have chosen your key words well and set up a database friendly profile. They save you heaps of search time.

I have advocated against using resume broadcasting services, because they are too random, totally untargeted and generally unproductive. Many recruiters and hiring managers absolutely hate and ignore them. Such “robo-resumes” also eliminate the direct, personalized approach you should normally use, including your cover letter.

Large online job boards are a mixed bag. Used right they can be an asset, but they should rank low on your priority list of possible strategies. See last Thursday’s post on how job hunting expert Richard Nelson Bolles ranked them against other approaches.