10+ Portfolio Tips for Creative Professionals

If you’ve been out of the job market for a while—now thrust into it by a layoff or other job loss—your portfolio has likely been languishing on a shelf. Hopefully, you’ve been saving samples of your work in your recent jobs in case you needed them someday. Now is the time to dust off or replace your old presentation binder and start all over with a winning portfolio. Here are some tips to help you make your portfolio a tool for job hunting success:

1. If your presentation binder is old and worn, buy a new one. Look for an attractive, professional one that will be durable, flexible and easy to carry.
   
2. Research the types of materials produced by the employer. Ask in the phone interview what types of pieces they would like to see.
   
3. Customize your portfolio to the organization’s needs and the job description.
   
4. Make sure your portfolio contents are fresh, bright and interesting with no torn or spotted pieces.
   
5. Organize your pieces by type or by employer, whichever seems most logical for your presentation.
   
6. Put your award winners, if any, up front.
   
7. If your work is online, do screen captures and print them. Explain what your role was and the outcome.
   
8. Inquire ahead if you want the option of showing your portfolio in presentation slides or online, to make sure the employer’s office is equipped, particularly if you are interviewing with a group. Test your electronic presentation at home before arriving for the interview. Technical glitches can be spoilers.
   
9. Time your presentation to no more than 10-15 minutes. Practice by showing it to a friend or family member.
   
10. Talk about your work as you show it, relating how it fit into the business plan, what your role was and what the results were.
    
11. Highlight any comprehensive projects you had and how you managed them.

Your Portfolio Can Put You in the Spotlight…or Out

Standing out in the crowd is harder when the crowd is bigger, as it is in today’s job market, but there are ways to make yourself a true standout, and among them are your portfolio and how you present it.

If you do any type of creative work, whether it’s writing, design, web development, signage, art or making presentation slides, to name a few, a portfolio is a must. However, it can take a lot of different shapes. Let me tell you about three portfolios I have seen.

Worst: A candidate showed me samples in his portfolio that were completely off the mark from the type of work I needed, although once I noted it, he said he had those back at home. It was already too late. The image was set. The portfolio should have been reset ahead of time to match the job, showing similar pieces done for other groups. In addition, the presenter should be enthusiastic about his or her own work. This one showed no excitement, no real sense of pride. I was left cold.

Bad: One portfolio that scored low with me had obviously been sitting on the shelf a while. A graphic designer was showing it to me, pulling out piece after piece from a faded presentation binder. Before the meeting, I expected to be dazzled by the design. Instead, the portfolio was disorderly and the samples were old and stale. There was nothing that said “hire me” in any of the work.

Best: The best portfolio I have ever seen was not only targeted, but it was delivered with panache and a bonus. The candidate arrived for the interview with a binder that showcased her recent writing and project management experience, both for print and online media, organized with tabs for different types of projects. The cover was personalized for me and my organization, and when she left she gave it to me. She had clearly done her homework, too. We had talked about a planned overhaul of a publication during our phone interview, so, inside the binder cover, she included a three-page thoughtful proposal for how the project could proceed. It didn’t matter that not everything in it was actionable. What mattered is the research and effort she put into it. I was sold.

Yes, Volunteer Work Can Go on Your Resume

If you choose to do substantive professional volunteer work or participate in a charitable action group, such as Habitat for Humanity, it’s fair game to include it on your resume. If you’ve been laid off, as time passes, your resume will show a gap that may raise questions for a hiring manager or recruiter. One way to fill that gap is with volunteer work.

Here are some ways you can leverage your experience for the benefit of others as well as your resume:

• Become a volunteer leader in a professional organization.
• Judge a competition that uses your skills and expertise.
• Teach a class at your community center or local adult education program.
• Tutor a high school or community college student.
• Teach English to non-English speaking adults.
• Get involved in planning a local event, such as an arts fair or charity auction.

Reader Janet Falk recommended the following additions to the list of volunteer sites I posted earlier in No Pay, But the Rewards Are Many:

• www.smartvolunteer.org
• www.idealist.org

She added this one for readers living in New York City: www.nycservice.org.

I invite you to suggest additional volunteer resources and activities.

Donate Your Talent When Job Loss Leaves You Short on Dollars to Give

After a layoff or other job loss, you may not be able to donate money, but there are a lot of ways to volunteer your time and talents.

Volunteering brings multiple benefits. It’s an outlet for you to think outside of yourself and do something good for others. It’s also a way to network, depending on where you focus your volunteer energy.

Here are some ways to volunteer:

• Help organize a community event, such as a park clean-up or neighborhood barbecue.
• Make your hobby the focus of your volunteer time. For instance, if you like the outdoors, join a hiking club and become active in the group’s leadership.
• Organize a group visit to a nursing home to bring cheer to the residents.
• Get politically involved in local, state or national actions or groups.
• Read to children in daycare programs or at the local library.
• Deliver meals on wheels to homebound seniors.

While you’re doing your volunteer work, get to know your fellow volunteers or coordinators. Collegially, let them know who you are, what you offer and where you want to be. Share ideas and jump in to get things done. The rewards are immeasurable.

That Important Fleeting Moment: Your elevator speech

Have you been in a professional networking situation and participated in a round robin, only to realize—after you’ve given a brief, dull “here’s who I am and what I do” statement and others have taken the floor with a flourish—that you missed out on something?

Once you passed on the baton, your moment in the spotlight was over and gone. What happened, and how can you make sure this misstep doesn’t occur again?

First, be clear to yourself who you are and where you want to be going. As a jobseeker this is vital anyway, so now you need to articulate it in a value statement—the statement usually referred to as your elevator speech because it’s short and to the point.

Brainstorm key words that especially apply to you. Your statement needs to sound natural, not like a canned speech using generic terms. Write out several versions and test them aloud to yourself. How do the words roll off your tongue? Can you state your case in 30 seconds? Edit and rewrite until you have something that works for you.

Second, get some practice. You have a fleeting moment to let people know that you are knowledgeable in your field, experienced, passionate and goal oriented. These are not words that will slip off your tongue at a moment’s notice in a coherent, impelling fashion. So, unless you are one of the extremely rare birds who can speak eloquently off the cuff, practice with family or friends before you try it in a professional setting.

Next, go to a networking event and give it a go. Remember, you don’t want it to sound like you memorized it, and each time you speak to a new person, the one you just spoke to may overhear you, so mix up the words. This is not the time to sound like a parrot. Stay calm and keep talking, but keep it short. Blather on and people will stop listening.

The more you network, the more you will become comfortable sharing your value statement, and the more people will listen...and remember you.

Seems Like a No Brainer, Doesn’t It?—Read the instructions

Let my error be your knowledge gained.

I thought I had it nailed. I’m normally a very detail-oriented person, priding myself on not missing anything.

An especially interesting federal government job opened up, but the application period was fairly short and during a very busy time for me. Offline, I prepared my resume, making sure, as instructed, that the references were there to support the numerous essays that I needed to write. After spending considerable time over several days getting ready, it was time for the submission.

On the final application day, after about two hours entering my data, reviewing it, and then checking it again, I took the plunge and submitted my application. However, the next step—submitting required documentation—was yet to be completed and had to be done by midnight the same day. My cursory review early on indicated to me that I wouldn’t need any such paperwork, but the final instructions pointed to a request for my college transcripts. Uh, oh.

I’ve been out of school long enough that my transcripts are truly irrelevant, and I’ve never been asked for them before—not in more than 30 years. At this point I have no idea if I have them or in what box they might be deteriorating. My experience should speak to my qualifications, in my humble opinion, but the federal government (and I’m sure, other employers) requires transcripts.

Transcripts do not materialize in a few hours. It may take a week or more to receive them after your request, depending on your college or university. And, you may need other documentation, especially if you have a military background. So, even though I missed the deadline for this job, I drove to a local shop that same day and faxed the request to my alma mater. If another job arises, I’ll be ready.

Lesson learned: Read all the instructions well in advance and plan ahead. If you miss an important detail, you have thrown away valuable time and effort.

Day After Labor Day Pep Talk for the Jobless

It already feels a bit like fall. Children have all returned to school. Vacation time is over. Put away your summer attitude and get down to brass tacks. It’s time to refocus on where you need to be—gainfully employed.

The jobless rate was reported at 9.7% on Friday, a slight gain over the previous month, and it is likely to climb again. You could let that get you down. It would be easy to get down in light of unhappy statistics.

However, there is an undercurrent in which jobs are beginning to appear. Capitol Communicator reported last week “that things are starting to heat up on the business front” for DC area communications agencies. As I see it, new business leads to job opportunities. Also, the federal government, according to the Washington Post last week, will need to replace more than 270,000 retiring workers for “mission-critical” positions in the upcoming 3 years. More temporary jobs are starting to emerge as organizations find they need extra help for annual events or to replace people out on special leave, such as maternity.

Yes, most employers are back from vacations and refocused on business, and jobs may be slowly opening up, but it doesn’t mean you shouldn’t continue trying just as hard as you did right after losing your last job, whether because of a layoff or other reason. Or, that you don’t stand a chance in a highly competitive job market. You need to do whatever it takes to stand out, show off your strengths and offer employers what they need, and do it better than anyone else competing for the same jobs.

It’s a new season. Let’s get going.

Why Should I Help You? Part 3

Networking is not just about you
by Linda Franklin, guest blogger

Not everyone can reply to every message all the time, but a little courtesy goes a long way toward helping maintain a bridge or build a connection that can lead to something down the line. But for those who see themselves in the scenarios described in Why Should I Help You?—Part 2; Lessons from real life, remember:

Networking is not about building your count on LinkedIn. Networking isn’t just about you; it’s about building and strengthening your relationships with others and keeping that two-way communication going. You never know with whom you will work or who may be a referral or reference for you, or—ultimately—your hiring manager.

So, the next time someone agrees to provide you with a referral, offers to meet for coffee or look over your resume, take a few minutes and make sure you thank them. Better still, ask them how you can help them. After all, your high priority (to get a job) may not be their priority; they’re taking some valuable time to help you, so in the grand scheme of things, you’re incurring a debt you need to recognize. Those who do follow up stand out—and, you never know, one day the person you thank may be in a position to recommend you for a job.
________________________________

Thank you, Linda Franklin, for your good advice this week. And, to all my U.S. readers, have a great Labor Day weekend, and to everyone else, I wish you beautiful days. One Tomato at a Time will be back in action next Tuesday.

Why Should I Help You? Part 2

Lessons from real life
by Linda Franklin, guest blogger

I am more than happy to provide a connection or referral when appropriate. We all want that jump start to our next career move. Imagine my surprise, then, when I have experiences like these:

A former colleague contacted me to see about having coffee, but never confirmed. Then, a month later I received an email asking me to be a reference. It turned out I was to be a reference for an interview THAT SAME DAY for a potential job I knew nothing about. I foolishly agreed, and looking back, I can’t say I’d do it again. I have no idea what happened, since I never heard any follow up or even received so much as a thank-you.

Another former colleague is actively looking in a specific career niche. When I saw a relevant function coming up, I forwarded the notice immediately. No response.

If you are reaching out to someone for a referral, always be considerate of other’s time. And even if a lead doesn’t fit, always send a quick thanks to someone for thinking of you. A little courtesy can go a long way.
________________________________
See Linda Franklin's previous post for a brief bio and contact info.