Layoffs happen—these days a lot of layoffs happen. So, it’s wise to prepare. I wish I had seen it coming. Rather than being blind-sided by an unexpected layoff that put me suddenly on the street without a job, I should have planned ahead.
If you have already been laid off, it’s okay to give yourself a short recovery time—no more than a few days—but then you need to get to work on your marketing plan. In my case, I took no time off and began contacting everyone I knew the next morning.
A marketing pro myself, I see the job hunt as a campaign. I am marketing myself, which requires strategy rather than a hit or miss approach. For instance, blasting hundreds of employers with resumes is probably a waste of time and effort. Targeting specific employers and networking in their realm is likely to be more productive.
The job market today is a totally new game. Everything about it has changed, from resumes to networking to the hiring process. In upcoming posts, I will be sharing what I have learned from friends, former colleagues, jobseeker support groups, HR professionals, a life coach, employers, articles, workshops and my own experiences.
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Hi Cynthia, I saw your post on LinkedIn. Yes it's a rough job market these days. Two things that helped me, aside from the usual tips: 1) activities such as Toastmasters that were not directly related to the job search but allowed me to mingle with employed professionals and (2) having a portfolio I brought to interviews so I could provide visual examples of my work. Best wishes!
ReplyDeleteThanks, Sheila. Toastmasters is a great idea for networking as well as building your presentation skills.
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